Bill Rayman is a mortgage loan specialist in West Los Angeles. Even with a buyers market in real estate and the lowest mortgage interest rates in decades, the overall market for new home loans was and is greatly depressed. Many mortgage sales agents have already gone on to new careers. Bill had a six year history in the business and really liked the work. He was determined to use the recession as a time to radically increase his market share. One method he has used to achieve those results is YouTube videos.
Like lawyers, insurance agents, and other professionals offering a service, mortgage brokers need to establish trust with their potential clients. Service consumers are understandably wary of turning over critical elements of their health or finances to someone they have never met. Historically, it was possible to bridge some of this trust gap with expensive printed brochures and a free personal consultation. In the internet age, complex transactions commonly take place without any face-to-face meetings with the client.
A YouTube video can take the place of both the expensive brochure and the meeting. In the course of a two-to-ten minute video it is possible to accomplish all of the following:
Engage the client and provide a sense that you understand him and his need
Introduce yourself and show that you are a warm and friendly person
Establish your credentials and show your passion
Provide information that the client can use and that proves you can effectively solve the need
Call the client to action and provide ways to take action
Provide methods for the client to learn more about you with URL's to you website, blog, etc.
Bill Rayman created a video on FHA financing. With the end of subprime financing as a vehicle for providing mortgages for marginal borrowers, he was among the first home mortgage specialists to return to the original low down payment tool. The video shows Bill giving a talk to a local business group. The use of this approach established that he was a trusted resource. In the video there is a complete rundown of how the FHA loan can be used and what the costs are. Power point slides were inserted into the video to show the numbers.
Next the video needed to be marketed. YouTube is now the second largest search engine in its own right, but there are many other ways to help folks find your video. Most important is Google search. By proper keywords in the title, description, and tags of the YouTube upload, Bill's FHA video showed up on Google searches the very same day it was uploaded, showing at number 11 on "Los Angeles mortgage broker" and number five under "FHA mortgage los angeles."
Other methods you might use to market your video include:
Embedding the video into your website (see example: mortgagehelplosangeles.com)
Embedding the video into an article about the subject of the video in your blog
Bookmarking the article and the video with social bookmarks
Sending out email blasts with an article about the content of the video and a link to the video
Getting such videos created and marketed is not expensive at all. Sure, there are video production companies that charge $1000 per minute of finished content. However, there are also solid video marketing companies that can create a video like this for a few hundred dollars.
For more information on do it yourself video creation and marketing, visit this small business marketing idea blog.
Randy Kirk is the president of internet marketing company, Page1Listings.com. Among the services offered by the company, YouTube video production has proven to provide a very high return on investment for both clients and the company. Kirk is the authors of several business books including Warner Business Books 4.6 star "Running A 21st Century Small Business." The book is available on Amazon.com. Page1Listings.com specializes in helping very small companies (1-50 employees) with marketing both on and off the internet.
Like lawyers, insurance agents, and other professionals offering a service, mortgage brokers need to establish trust with their potential clients. Service consumers are understandably wary of turning over critical elements of their health or finances to someone they have never met. Historically, it was possible to bridge some of this trust gap with expensive printed brochures and a free personal consultation. In the internet age, complex transactions commonly take place without any face-to-face meetings with the client.
A YouTube video can take the place of both the expensive brochure and the meeting. In the course of a two-to-ten minute video it is possible to accomplish all of the following:
Engage the client and provide a sense that you understand him and his need
Introduce yourself and show that you are a warm and friendly person
Establish your credentials and show your passion
Provide information that the client can use and that proves you can effectively solve the need
Call the client to action and provide ways to take action
Provide methods for the client to learn more about you with URL's to you website, blog, etc.
Bill Rayman created a video on FHA financing. With the end of subprime financing as a vehicle for providing mortgages for marginal borrowers, he was among the first home mortgage specialists to return to the original low down payment tool. The video shows Bill giving a talk to a local business group. The use of this approach established that he was a trusted resource. In the video there is a complete rundown of how the FHA loan can be used and what the costs are. Power point slides were inserted into the video to show the numbers.
Next the video needed to be marketed. YouTube is now the second largest search engine in its own right, but there are many other ways to help folks find your video. Most important is Google search. By proper keywords in the title, description, and tags of the YouTube upload, Bill's FHA video showed up on Google searches the very same day it was uploaded, showing at number 11 on "Los Angeles mortgage broker" and number five under "FHA mortgage los angeles."
Other methods you might use to market your video include:
Embedding the video into your website (see example: mortgagehelplosangeles.com)
Embedding the video into an article about the subject of the video in your blog
Bookmarking the article and the video with social bookmarks
Sending out email blasts with an article about the content of the video and a link to the video
Getting such videos created and marketed is not expensive at all. Sure, there are video production companies that charge $1000 per minute of finished content. However, there are also solid video marketing companies that can create a video like this for a few hundred dollars.
For more information on do it yourself video creation and marketing, visit this small business marketing idea blog.
Randy Kirk is the president of internet marketing company, Page1Listings.com. Among the services offered by the company, YouTube video production has proven to provide a very high return on investment for both clients and the company. Kirk is the authors of several business books including Warner Business Books 4.6 star "Running A 21st Century Small Business." The book is available on Amazon.com. Page1Listings.com specializes in helping very small companies (1-50 employees) with marketing both on and off the internet.
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